Title quote from one of my favorite monologues on haunted houses, in Rose Red (which itself is heavily inspired by The Haunting of Hill House). The speaker is, of course, a ghost who embodies the “bad house” in question.
The Paris Review has a great essay on the modern economic context of haunted houses. It touches not only on economic crisis but Jentsch’s (“where one is unclear as to whether an object or figure or a person is inanimate or somehow alive”) and Freud’s (“Uncanny is what one calls everything that was meant to remain secret and hidden, and has come into the open”) definition of the uncanny, as well as a place the author calls the Happy Murder Castle. It’s a winning combo that digs into the psychology of horror:
The Happy Murder Castle was disquieting, uncanny, possessed of an uneasy sense I’ve rarely felt in any structure; I’ll admit there are times I’m tempted to call it “haunted.” We tell ourselves ghost stories perhaps because we truly believe in the paranormal—or perhaps because we just need a word, a term, a story for that vague feeling that would be too silly to admit otherwise.